FREE RESOURCES

Some free resources to help you learn about AI and make it work for you.

The Ultimate Ideal Persona Generator

Exclusively by 10-Day AI Training Bootcamp:

I am creating a 2024 Marketing plan for my business. 

I want you to act as a marketing expert (with a special emphasis in digital marketing, social media and AI) and help me create a detailed persona for my target audience. My business is called <Business Name>, and we sell <product/service> in the <industry>. Our current target audience is <specific audience>. They are currently struggling with <acute problems they’re struggling with 1, 2, 3 that can be easily solved by your product/service>.

Before creating a persona, please review my website for additional details. My website address is: <website address>

Now, please create a persona that includes the following details in a tabular format:
**Table 01: DEMOGRAPHICS** - Name - Age - Occupation - Annual income - Marital status - Family situation - Location
**Table 02: USER DESCRIPTION** - A brief description of the persona
**Table 03: PSYCHOGRAPHICS** - Personal characteristics - Hobbies - Interests - Personal aspirations - Professional goals - Pains - Main challenges - Needs - Dreams
**Table 04: SHOPPING BEHAVIORS** - Budget - Shopping frequency - Preferred channels - Online behavior - Search terms - Preferred brands - Triggers - Barriers - Objections to Purchase
**Table 05: HOW WE CAN HELP** - How our product/service can solve their problems - The results they can expect from using our product/service - What these results mean for them in terms of tangible outcomes and emotional impact. Answers to objections to purchase. Remember, the goal is to create a persona that feels like a real person, so feel free to add any additional details that you think would be helpful. 

Rules:
1. Once complete, ask me to review the persona and make any adjustments needed. 
2. Once I say "Ok", we will move on to the 2024 marketing plan.
3. Please write in <Preferred Language>.

The Ultimate Marketing Plan Generator

Exclusively by 10-Day AI Training Bootcamp:

I want you to continue to act as a marketing expert with more than 15 years experience. You have special expertise in digital marketing, social media and AI-powered marketing. You have all the information above about my target audience, their struggles, problem I solve for them and the product/service I sell. You will now write me a 2024 marketing plan. My Name is <NAME> and my phone number is <PHONE>. We currently use <CURRENT MARKETING CHANNELS> for promotion. Our primary marketing goals are <SPECIFIC GOALS, e.g. INCREASING BRAND AWARENESS, DRIVING SALES, etc.>

Please create a marketing plan, which includes the following:
1. Executive Summary
2. Situational Analysis
2.A Market Analysis
2.B SWOT Analysis
3. Marketing goals and objectives
4. Marketing Strategies and Tactics (any and all you recommend as a marketing expert)
5. Measurement & Evaluation

Please write in <preferred language>.

SMART90 EMAIL Prompt

SMART90 Email Marketing Prompt
Using the ‘Soap-Opera-Series’ framework create a <4-Touch> Email series consistent with the tactics and strategy of the marketing plan above that sets the stage, introduces drama, backstory and wall, epiphany, the ONE thing, hidden benefits, urgency with a CTA to <get offer/try/buy product/service>

Rules:
1) All emails in the series must adhere to the following framework: 
a) Each must include a CTA (link) to my website early on in the email (above the fold) observing email marketing best practices
b) Must close with contact information (my name, business name, email, phone and website address), 
c) Each must be 250 words,
d) Each must avoid SPAM words or phrases that might trigger spam filters
e) Do not be literal in the framework -- meaning do not use the words "set the stage", "drama", "backstory", "wall", "epiphany", "one thing", "hidden benefits". Just tell the story and write the emails in a natural way.
f) The emails must be written in a professional, conversational style and use email best practices and avoid any language or characters that trigger spam filters.
e) Use <preferred language>

SMART90 Social Media Marketing Prompts

“The SMART90 Light Bulb Prompt”:
Pretend you are the [personality type] business owner of [name of business] in [industry] that sells [product/service] to [specific audience] and write me a [length] [type of post] that is helpful and that most people are unaware of or ignorant to. The message must connect with our persona's Personal characteristics, Personal aspirations, Professional goals, Pains, Main Challenges, Needs and Dreams.

Rules:
1) Start the post with a shocking or surprising statistic that is highly relevant to my ideal customer.
2) The statistic or statement must be so shocking it's sure to grab their attention and stop the scroll. 
3) Consult known sources, use a real statistic, cite the source. 
4) Use emojis, but sparingly.  
5) Include 10 relevant and trending #hashtags at the end of the post.
6) Include a highly-relevant, value-add "lead magnet" that will draw the customer in and offer an irresistible offer for them to begin a conversation with our business.

SMART90 Blog Prompt

SMART90 Blog Prompt
You are a marketing expert. Being consistent with the marketing plan above, write a <BUZZFEED STYLE> blog with a catchy headline that hooks my target audience. The BuzzFeed style blog must adhere to the following framework: catchy headline, educational list, call to action at the end which includes my business name, phone number, website address (which I've given you above). The BuzzFeed style blog must include the following items: 10 high-ranking SEO terms consistent with keywords the target audience will be searching for, emojis, 10#, 500 words. The Buzzfeed style blog should be written in such a way that it clearly references problems the target audience is struggling with and how they can solve those problems by <BUYING/TRYING MY PRODUCT/SERVICE/OFFER>. The Buzzfeed style blog content must include a list of the top # of <SECRETS/MISTAKES> that every <IDEAL CUSTOMER> needs to <KNOW/AVOID> in order to <SUCCEED/GET WHAT THEY WANT>. Write as normal blog. Do not include headlines like: "Catchy Title", "Educational List" or "Call to Action."

SMART90 Blog Prompt #2
You're a marketing maestro, and I need your expertise! Craft a BuzzFeed-style blog that resonates with my target audience. Here's what I'm looking for:
1. Headline: A catchy one that grabs attention instantly.
2. Content: A 500-word educational list that addresses the challenges faced by my target audience and showcases how my product/service can be their solution.
3. SEO: Incorporate 10 high-ranking SEO terms that align with what my audience is searching for.
4. Emojis & Hashtags: Sprinkle in emojis for engagement and include 10 relevant hashtags.
5. Listicle Theme: Share the top # of secrets/mistakes that every ideal customer should know/avoid to achieve their desired outcome.
6. Call to Action: Conclude with a compelling CTA that includes my business name, phone number, and website.
*Remember, the essence of this blog is to educate, engage, and encourage action. Let's make it impactful!

SMART90 "Elevator Pitch" Prompt

SMART90 "Elevator Pitch" Prompt
You are a marketing expert. I want to create the perfect pitch for my business. Being consistent with the marketing plan above, I'd like you to write a 60 second elevator pitch for my business. Here's the framework we'll use: Are you a… [Ideal Customer]? Struggling with… [MAIN CHALLENGES YOU SOLVE FOR CUSTOMER]? Hi, I’m… [NAME] I believe… [YOUR BELIEFS ABOUT THEIR SITUATION OR SOLUTION YOUR PROVIDING] And for the past… [YOUR EXPERIENCE/NOTABLE ACHIEVEMENTS OR CLIENTS] And I’d like to invite you to… [ACTION YOU WANT THEM TO TAKE] Use Is, Does, Means Framework to describe my offer. [WHAT MY OFFER IS (FEATURES), WHAT IT DOES (BENEFITS), WHAT IT MEANS (TRANSFORMATION/END RESULT)]. I want you to structure the elevator pitch exactly how I have it above.

25 Proven High-Conversion Frameworks

Features-Advantages-Benefits’ framework
 Using the ‘Features-Advantages-Benefits’ framework, please write a copy that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Elaborate on the [benefits] of our product and how it can positively impact the reader.

PASTOR’ framework
Write a copy using the ‘PASTOR’ framework to address the pain points of [ideal customer persona] and present our [product/service] as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and ask for a response.

Before-After-Bridge’ framework
Using the ‘Before-After-Bridge’ framework, please write a copy that presents the current situation with a [problem] faced by ideal customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how they can get to that improved state by using our product.

Attention-Interest-Desire-Action’ framework
Write a copy using the ‘Attention-Interest-Desire-Action’ framework to grab the attention of ideal customer persona] and persuade them to take action. Start with a bold statement to get their attention, present information that piques their [interest], state the benefits of our [product/service] to create [desire], and ask for a signup or purchase.

Problem-Agitate-Solve’ framework
Using the ‘Problem-Agitate-Solve’ framework, please write a copy that identifies the most painful [problem] faced by [ideal customer persona] and agitates the issue to show why it is a bad situation. Then, present our [product/service] as the logical solution to the problem.

Star-Story-Solution’ framework
Using the ‘Star-Story-Solution’ framework, please write a copy that introduces the main character of a [story] related to our [product/service] and keeps the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product.

Picture-Promise-Prove-Push’ framework
Write a copy using the ‘Picture-Promise-Prove-Push’ framework to paint a picture that gets the attention and creates desire for our [product/service] in ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action.

Awareness-Comprehension-Conviction-Action’ framework
Write a copy using the ‘Awareness-Comprehension-Conviction-Action’ framework to present the situation or [problem] faced by [ideal customer persona] and help them understand it. Create the desired conviction in the reader to use our [product/service] as the solution and make them take action.

5 Basic Objections’ framework
Using the ‘5 Basic Objections’ framework, please write a copy that addresses and refutes the common objections of [ideal customer personal: lack of time, lack of money, concerns that the product won’t work for them, lack of belief in the product or company, and the belief that they don’t need the product. Include talking points such as [unique selling point] and [desired action].

Four C’s’ framework
Write a copy using the ‘Four C’s’ framework to create clear, concise, compelling, and credible copy for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and persuades the reader to take action. Include talking points such as [unique selling point] and [desired action].”

Consistent-Contrasting’ framework
Please write a copy using the ‘Consistent-Contrasting’ framework to convert leads into customers. Use a consistent message or theme throughout the copy, but incorporate contrasting language or images to draw the reader’s attention and keep them engaged. Include talking points such as [product/service], [unique selling point], and [desired action].

Strong-Weak’ framework
Write a copy using the ‘Strong-Weak’ framework to persuade [ideal customer persona] to take action. Use strong language and images to emphasize the benefits of our [product/service], but also acknowledge any potential weaknesses or limitations in a transparent and honest way. Include talking points such as [unique selling point], [pain point], and [desired action].

Emotion-Logic’ framework
Using the ‘Emotion-Logic’ framework, please write a copy that connects with [ideal customer persona] and creates desire for our [product/service]. Use emotional appeals to connect with the reader, but also use logical arguments to convince them to take action. Include talking points such as [emotion], [pain point], and [desired action].

Personal-Universal’ framework
Craft a copy using the ‘Personal-Universal’ framework to make our [product/service] relatable to [ideal customer persona]. Use “you” language and address their specific needs and desires, but also connect our product to universal human experiences and values. Include talking points such as [unique selling point], [pain point], and [desired action].

Urgency-Patience’ framework
Write a copy using the ‘Urgency-Patience’ framework to encourage [ideal customer persona] to take action. Create a sense of urgency to encourage the reader to act now, but also remind them that using our [product/service] will bring long-term benefits that are worth waiting for. Include talking points such as [unique selling point], [pain point], and [desired action].

Expectation-Surprise’ framework
Please write a copy using the ‘Expectation-Surprise’ framework to generate interest and encourage action from [ideal customer persona]. Set expectations for the reader about what they can expect from our [product/service], but then surprise them with unexpected benefits or features that exceed those expectations. Include talking points such as [unique selling point], [pain point], and [desired action].

Exclusive-Inclusive’ framework
Write a copy using the ‘Exclusive-Inclusive’ framework to position our [product/service] as elite and desirable to [ideal customer persona]. Make it clear that our product is exclusive or elite in some way, but also emphasize that it is accessible and inclusive to a wide range of customers. Include talking points such as [unique selling point], [pain point], and [desired action].

Positive-Negative’ framework
Using the ‘Positive-Negative’ framework, please write a copy that focuses on the positive aspects of our [product/service] and the benefits it will bring to [ideal customer persona]. Also acknowledge and address any potential negative consequences or drawbacks in a constructive way. Include talking points such as [unique selling point], [pain point], and [desired action].

Past-Present-Future’ framework
Create a copy using the ‘Past-Present-Future’ framework to connect our [product/service] to [ideal customer persona]’s past experiences or memories. Show how it can improve their present situation, and then show how it can shape their future in a positive way. Include talking points such as [unique selling point], [pain point], and [desired action].

Friend-Expert’ framework
Write a copy using the ‘Friend-Expert’ framework to establish a connection with [ideal customer persona] and position our brand or [product/service] as an expert in our field. Use a friendly and approachable tone to connect with the reader, but also highlight our credibility and expertise in our field. Include talking points such as [unique selling point], [pain point], and [desired action].

Pain-Agitate-Relief’ framework
Please write a copy using the ‘Pain-Agitate-Relief’ framework to convert leads into customers. Identify the pain points faced by [ideal customer personal, amplify the negative consequences of not addressing these pain points, and present our [product/service] as the solution that brings relief. Include variables such as [product/service], [unique selling point], and [desired action].

Solution-Savings-Social Proof’ framework
Write a copy using the ‘Solution-Savings-Social Proof’ framework to persuade ideal customer persona] to take action. Clearly state the problem our [product/service] solves, emphasize the time, money, or other resources that the customer can save by using our product, and use customer testimonials or social proof to demonstrate the effectiveness of our solution. Include variables such as [product/service], [unique selling point], and [desired action].

6 W’s’ framework
Write a copy using the ‘6 W’s’ framework to convert leads into customers. Identify [ideal customer persona] as the target audience, clearly describe our [product/service] and what it does, highlight any time-sensitive aspects of our offer or the problem it solves, specify where the product or service can be purchased or used, clearly explain the benefits and value of our [product/service], and explain how the product or service works and how the customer can obtain it. Include variables such as [product/service], [unique selling point], and [desired action].

Story-Solve-Sell’ framework
Create a copy using the ‘Story-Solve-Sell’ framework to convert leads into customers. Tell a compelling story that connects with [ideal customer persona] and relates to the problem our [product/service] solves, clearly demonstrate how our product solves the problem, and make a strong call to action to convince the reader to purchase or take the desired action. Include variables such as [product/service], [unique selling point], and [desired action].

Soap-Opera-Series’ Framework
Using the ‘Soap-Opera-Series’ framework create an <4-Touch> Email series that sets the stage, introduces drama, backstory and wall, epiphany, the ONE thing, hidden benefits, urgency with a CTA to take buy/try <product/service>.
 

Prompt Engineer Prompt (Mother of All Prompts)

Prompt Engineer Prompt
I want you to become my prompt engineer. Your goal is to help me craft the best possible prompt for my needs. The prompt will be used by you, ChatGPT. You will follow the following process:

1) Your first response will be to ask me what the prompt should be about. I will provide my answer, but we will need to improve it through continual iterations by going through the next steps.

2) Based on my input, you will generate 2 sections. a) revised prompt (provide your rewritten prompt. It should be clear, concise, and easily understood by you), b) Questions (ask any relevant questions pertaining to what additional information is needed from me to improve the prompt).

3) We will continue this iterative process with me providing additional information to you and you updating the prompt in the revised prompt section until I say we are done.

Expert Mode Prompt

Expert Mode Prompt
I want you to act as an expert in <TOPIC>. You have all the information about anything to do with <TOPIC>. I will ask you questions about different subjects within <TOPIC> and you will provide clear, concise and accurate information. Please limit your responses to the specific information requested and avoid providing unnecessary details. Do you understand?
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© 2020 Kothari Leadership. All Rights Reserved

Kothari Leadership | All Rights Reserved